My Internship with Green Seal

HeadshotBy Allison Killius, Green Seal’s Science & Standards Intern, Spring 2015

I began interning with Green Seal in March of 2015. I was looking for some work experience before returning to grad school in the fall, and one of my friends from Tulane University, Lisa Nash, told me about the environmental nonprofit she recently began working for, Green Seal. I applied for an internship and was invited to begin working with Brie and Daniel of the Science and Standards department.

My first few assignments helped me become familiar with the Green Seal website, certified products, and the many steps that go into developing and revising Green Seal Standards. My experience with Green Seal inspired me to become a more mindful consumer, introduced me to the rigorous process of stakeholder-based standard development, and allowed me to develop as a professional. (more…)

An Earth Day as Big as Texas

Linda retouchedBy Linda Chipperfield, Green Seal VP of Marketing & Communications

I just got back from exhibiting and speaking at Earth Day Texas, April 24th through 26th in Dallas. Touted as the biggest Earth Day event on the planet, it didn’t disappoint. It was a combination green festival, county fair (it was, after all, held at the Texas Fair Grounds), and networking conference with a wide variety of activities for both exhibitors and attendees. The mission of Earth Day Texas is to provide a forum for businesses, non-profits, academic institutions, and government agencies to network and engage the public in environmental topics.

The Cotton Bowl

Home of the Cotton Bowl

Several Green Seal clients were represented and our booth in the Automobile Building sat right between Renewal by Andersen and ServiceMaster Eagle Maintenance Co. Distributor Jan-Pak was close by, represented Clorox, Diversey, and Georgia Pacific, and Harvard University – Division of Continuing Education, a cleaning service client, had a booth in Centennial Hall. (more…)

How To Become a Green Office Partner

Headshot Dec 2013By Ben Walsh, Green Seal Project Coordinator

We spend roughly one third of our day in an office consuming energy and interacting with the environment around us.  Have you ever wondered if you and your office are doing everything possible to save money and protect the environment?  This is where the Green Seal™ Green Office Partnership Program comes in.  In 2014, Green Seal piloted a checklist in association with the ASAE Foundation and Whiteford, Taylor, & Preston—the major donors of the pilot program.

Since launching the program last year, the following fourteen offices have met the criteria to obtain Green Partner status:

  • American Council for an Energy-Efficient Economy
  • American Society of Association Executives
  • American Society for Nutrition
  • American Speech-Language-Hearing Association
  • American Wind Energy Association
  • Building Owners and Managers Association International
  • Council of Landscape Architectural Registration Boards
  • Federal Bar Association
  • Institute of Electrical and Electronics Engineers
  • Investment Adviser Association
  • League of American Bicyclists
  • Metacred, Inc.
  • National Stone, Sand & Gravel Association
  • Whiteford, Taylor, and Preston, LLP
Reception celebrating the new Green Office Partners

Reception celebrating the newest Green Office Partners

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Sustainability—Fueled by Social Media Part II

Nathan HeadshotBy Nathan Strauss, Green Seal Intern — Spring 2015

If my last blog post proved anything, it’s that social media can have a huge impact on how others perceive your business and what you have to offer. It’s especially effective when what you’re offering—in this case sustainable practices—is generally popular among most audiences. But what about using social media to go beyond communicating with consumers and instead reaching other business or even government? The techniques remain largely the same.

There are a lot of positives to using social media as a tool for business-to-business (B2B) communication. For one thing, Twitter and Facebook help remove a lot of the dry formality associated with letters or email chains. Because you’ve already formed a social media personality it’s easier to be formal and personable in your interactions.

Studies show that 94 percent of B2B buyers do research online before making purchasing decisions—much like traditional consumers would. Because of this, it’s important to maintain a strong social media personality even if your driving interest is B2B communication. Just as you would hope to engage consumers with wit and personality, the same is crucial for bringing in attention from businesses.

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Smart and Sustainable Campuses Conference 2015

MacHeadshotBy Mac Clevenger, Green Seal Marketing & Outreach Associate

Greetings Green Seal blog readers! This is Mac Clevenger – newest member of the Green Seal family – writing from Green Seal’s headquarters in Washington, DC. Today, I’m going to talk about the Smart and Sustainable Campuses Conference (affectionately known as “SSCC”) that I had the pleasure of attending and exhibiting at just last week in Baltimore with my fellow Green Seal-er, Susan Heaton. Many thanks to the University of Maryland for putting together such a wonderful two days and congratulations to SSCC on ten years!

1SSCC 10 year anniv

So, what is SSCC all about you ask? Well, allow me to enlighten you. In short, SSCC concerns sustainability at our higher education institutions. Ten years ago when SSCC was first held, sustainability was still in its adolescent years. The world has come a long way since then and I cannot tell you how impressive the work that our colleges and universities are doing in order protect our planet and the beings that inhabit it.

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Sustainability – Fueled by Social Media

Nathan HeadshotBy Nathan Strauss, Green Seal Intern – Spring 2015

What’s something that popular social media pages share in common? Posts that are sharable and useful.

As the green economy continues to grow, companies that prove themselves to be leaders in sustainability are beginning to gain an edge amongst consumers. More often than not, one of the most effective ways to portray their sustainable commitments is through the use of eco-labels, like the Green Seal. Product labels are excellent promotion tools, because of how they clue audiences in to a general theme—they can be promoted across many posts to drive home the same point (in the case of eco-labels, sustainability).

Similarly, one of the most effective ways to promote these commitments is through the use of social media. As a marketing tool, social media is invaluable, as it provides companies with an opportunity to form a relationship with their consumers.

As a communications student, I’ve seen first hand the impact that social media can have on an organization’s ability to engage its followers. With so many consumers, myself included, regularly interacting on social media platforms it is by far the most efficient way to broadcast one’s message to a larger audience—particularly when done strategically. (more…)

Healthy Homes Expo at the World Bank

Kat-Color2By Kat Danaher, Green Seal Exec. Assistant to the CEO

What a beautiful day for an expo!   Green Seal’s newest family member, Mac Clevenger, and I trundled down Eye Street with our booth-on-wheels and promotional wares.  This would be a very consumer-facing event — a shift from our usual industrial and institutional (“I&I”) audience — and we were primed with messages and facts especially for these individuals.

  • 20150204_122138Did you know…..?  The World Bank uses Green Seal-certified cleaning, floor care, sanitary paper, and hand soap products throughout this very facility!  This creates tremendous health benefits for you, reduces environmental impact, and reinforces their sustainability leadership.
  • Talk your child’s school about the benefits of green cleaning and the dramatic impact that using GS-37 cleaning products and GS-11 paints can have on students’ test performance, productivity, # of sick days, and air quality with reduced toxins, asthmagens, carcinogens, and VOCs.
  • Ask your managers to join the Green Seal Green Office Partnership.  Participation in the program increases the sustainability of your workplace, engages and educates employees, improves operational and energy efficiency, can reduce operational costs, annnnnd has great promotional benefits as well!
  • Encourage the World Bank to increase and promote the sustainability of your food services here by applying for GS-55 certification!
  • Check the Green Seal website for products that you can use in your own home like GS-8 cleaning products and GS-11 paints, and look for Green Seal-certified hotels when traveling.

20150204_131514Our gracious and well-prepared host, Sonal Patel of the World Bank’s Corporate Responsibility Program, had arranged prize giveaways and three kinds of legit, amazing hot chocolate, which definitely seemed to boost participation!

GS was one of about 20 exhibitors — including the Anacostia Watershed Green Roofs team at the booth next door — and we all saw a steady flow of WB employees and visitors during the three-hour event.

It was satisfying to see the light bulb go on when people realized that their building was cleaned by Green Seal-certified products, and to know that we’d planted a few seeds that might prompt these individuals to make their world a bit greener.

Quote of the day:  “I mean, really… how many Environmental Science Ph.D.s does it take to turn off a light switch!?”


 

KatKat, a Virginia native, graduated from the University of North Carolina at Chapel Hill with a B.A. in communication studies. Her professional experience includes over nine years of CEO-level executive support, as well as extensive event planning and logistics. She has enjoyed volunteering with several community-based nonprofits, including animal rescue groups and HIV/AIDS causes.