ieee office building

Insights from Inside the Green Office Partnership Program

This blog post describes the Green Seal Green Office Partnership Program experience from the perspective of a partner organization — the Institute of Electrical and Electronics Engineers (IEEE).

Green Seal recently honored the IEEE Washington Office as a Green Office Partner for promoting a cleaner, healthier and more sustainable work environment.

The office, serving as IEEE-USA and IEEE Computer Society headquarters, was among 14 in the Washington metropolitan area to receive recognition in The Green Seal Green Office Partnership Program. It was chosen for a workplace sustainability review in September 2014, courtesy of the American Society of Association Executives Foundation, which provided a $500 grant to support the activity.

Green Seal Project Coordinator Ben Walsh toured the national capital workspace with a 45-item checklist, evaluating it against a set of mandatory and optional criteria:

  • Waste reduction & recycling
  • Office supplies
  • IT equipment & management
  • Kitchen & pantry supplies
  • Operational systems
  • Transportation
  • Staff training & education

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My Internship with Green Seal

HeadshotBy Allison Killius, Green Seal’s Science & Standards Intern, Spring 2015

I began interning with Green Seal in March of 2015. I was looking for some work experience before returning to grad school in the fall, and one of my friends from Tulane University, Lisa Nash, told me about the environmental nonprofit she recently began working for, Green Seal. I applied for an internship and was invited to begin working with Brie and Daniel of the Science and Standards department.

My first few assignments helped me become familiar with the Green Seal website, certified products, and the many steps that go into developing and revising Green Seal Standards. My experience with Green Seal inspired me to become a more mindful consumer, introduced me to the rigorous process of stakeholder-based standard development, and allowed me to develop as a professional. (more…)

An Earth Day as Big as Texas

Linda retouchedBy Linda Chipperfield, Green Seal VP of Marketing & Communications

I just got back from exhibiting and speaking at Earth Day Texas, April 24th through 26th in Dallas. Touted as the biggest Earth Day event on the planet, it didn’t disappoint. It was a combination green festival, county fair (it was, after all, held at the Texas Fair Grounds), and networking conference with a wide variety of activities for both exhibitors and attendees. The mission of Earth Day Texas is to provide a forum for businesses, non-profits, academic institutions, and government agencies to network and engage the public in environmental topics.

The Cotton Bowl

Home of the Cotton Bowl

Several Green Seal clients were represented and our booth in the Automobile Building sat right between Renewal by Andersen and ServiceMaster Eagle Maintenance Co. Distributor Jan-Pak was close by, represented Clorox, Diversey, and Georgia Pacific, and Harvard University – Division of Continuing Education, a cleaning service client, had a booth in Centennial Hall. (more…)

How To Become a Green Office Partner

Headshot Dec 2013By Ben Walsh, Green Seal Project Coordinator

We spend roughly one third of our day in an office consuming energy and interacting with the environment around us.  Have you ever wondered if you and your office are doing everything possible to save money and protect the environment?  This is where the Green Seal™ Green Office Partnership Program comes in.  In 2014, Green Seal piloted a checklist in association with the ASAE Foundation and Whiteford, Taylor, & Preston—the major donors of the pilot program.

Since launching the program last year, the following fourteen offices have met the criteria to obtain Green Partner status:

  • American Council for an Energy-Efficient Economy
  • American Society of Association Executives
  • American Society for Nutrition
  • American Speech-Language-Hearing Association
  • American Wind Energy Association
  • Building Owners and Managers Association International
  • Council of Landscape Architectural Registration Boards
  • Federal Bar Association
  • Institute of Electrical and Electronics Engineers
  • Investment Adviser Association
  • League of American Bicyclists
  • Metacred, Inc.
  • National Stone, Sand & Gravel Association
  • Whiteford, Taylor, and Preston, LLP
Reception celebrating the new Green Office Partners

Reception celebrating the newest Green Office Partners

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Sustainability—Fueled by Social Media Part II

Nathan HeadshotBy Nathan Strauss, Green Seal Intern — Spring 2015

If my last blog post proved anything, it’s that social media can have a huge impact on how others perceive your business and what you have to offer. It’s especially effective when what you’re offering—in this case sustainable practices—is generally popular among most audiences. But what about using social media to go beyond communicating with consumers and instead reaching other business or even government? The techniques remain largely the same.

There are a lot of positives to using social media as a tool for business-to-business (B2B) communication. For one thing, Twitter and Facebook help remove a lot of the dry formality associated with letters or email chains. Because you’ve already formed a social media personality it’s easier to be formal and personable in your interactions.

Studies show that 94 percent of B2B buyers do research online before making purchasing decisions—much like traditional consumers would. Because of this, it’s important to maintain a strong social media personality even if your driving interest is B2B communication. Just as you would hope to engage consumers with wit and personality, the same is crucial for bringing in attention from businesses.

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Smart and Sustainable Campuses Conference 2015

MacHeadshotBy Mac Clevenger, Green Seal Marketing & Outreach Associate

Greetings Green Seal blog readers! This is Mac Clevenger – newest member of the Green Seal family – writing from Green Seal’s headquarters in Washington, DC. Today, I’m going to talk about the Smart and Sustainable Campuses Conference (affectionately known as “SSCC”) that I had the pleasure of attending and exhibiting at just last week in Baltimore with my fellow Green Seal-er, Susan Heaton. Many thanks to the University of Maryland for putting together such a wonderful two days and congratulations to SSCC on ten years!

1SSCC 10 year anniv

So, what is SSCC all about you ask? Well, allow me to enlighten you. In short, SSCC concerns sustainability at our higher education institutions. Ten years ago when SSCC was first held, sustainability was still in its adolescent years. The world has come a long way since then and I cannot tell you how impressive the work that our colleges and universities are doing in order protect our planet and the beings that inhabit it.

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Sustainability – Fueled by Social Media

Nathan HeadshotBy Nathan Strauss, Green Seal Intern – Spring 2015

What’s something that popular social media pages share in common? Posts that are sharable and useful.

As the green economy continues to grow, companies that prove themselves to be leaders in sustainability are beginning to gain an edge amongst consumers. More often than not, one of the most effective ways to portray their sustainable commitments is through the use of eco-labels, like the Green Seal. Product labels are excellent promotion tools, because of how they clue audiences in to a general theme—they can be promoted across many posts to drive home the same point (in the case of eco-labels, sustainability).

Similarly, one of the most effective ways to promote these commitments is through the use of social media. As a marketing tool, social media is invaluable, as it provides companies with an opportunity to form a relationship with their consumers.

As a communications student, I’ve seen first hand the impact that social media can have on an organization’s ability to engage its followers. With so many consumers, myself included, regularly interacting on social media platforms it is by far the most efficient way to broadcast one’s message to a larger audience—particularly when done strategically. (more…)