The Financial Benefits of Sustainability Initiatives

Kerianne MastersonBy Keri Masterson, Green Seal Marketing Intern

In recent years, the topic of sustainability has emerged as an area of increasing focus across the business sector with large upside potential as a tool for creating value in both the developed and developing world.

Sustainability, which takes many definition forms, involves the combination of environmental, social, and economic values, or a method of production today that does not diminish the potential for future production. In the business sense, this is the triple bottom line.

Although many businesses acknowledge this indisputable trend and see sustainability as a noble pursuit, there is a persistent disconnect between industry, leaders, and those concerned with the triple bottom line (although not as severe a divide now as it used to be).

The problem arises from the very essence of a business model driving shareholder value and profit is the ultimate goal and measure of a company’s success. The fact of the matter is that sustainability is not yet at the core of most business structures, and the corporate world has a natural tendency to focus on the last two words of the triple bottom line.  (more…)

The Green Seal Difference – by Hoffmaster

A leadership company based out of Oshkosh, Wisconsin – Hoffmaster – has six #GSCertified paper product – Earth Wise Beverage Napkins, Guest Towels, and more!

They recently produced a quick video to inform their purchasers and supporters about their certified products. Check out more about Hoffmaster, and watch the video below!

For over 65 years Hoffmaster has led the industry in producing the most complete line of specialty disposable tabletop products. With innovation as the cornerstone of our success, Hoffmaster has always been the trend setter – setting the standard for color, fashion, and design excellence – as proven in brands such as Linen-Like, FashnPoint, and CaterWrap.  -

 

 

We thank Kathy at Hoffmaster for her fantastic work developing this video, and for time working with Green Seal help to spread the word about Hoffmaster’s environmental leadership products. #Safer #Greener #Healthier #EcoLeadership

Ghana 3

A Sanitary State of Mind – Part 1

NanaBy Nana Marfo, Green Seal Marketing Intern

If one were to skim through the English language textbooks that school children like myself read in the late 90’s and early 2000’s in my native country Ghana, it would be hard not to notice the depictions of the local communities.

Apart from the familiar local housing structures, they looked small, unsophisticated, spacious, lively, enjoyable and clean. Fast-forward to today in real life and the opposite is true of urban communities. (more…)

“By your powers combined, I am …Captain Planet!”

NanaBy Nana Marfo, Green Seal Marketing Intern

These are the words of the popular superhero that graced our television screens in the early 1990s in “Captain Planet and the Planeteers.” While Captain Planet may have been, for a vast majority of children that were drawn to it, an ordinary cartoon show, its message and legacy were very pertinent. That is especially true today, at a time when climate change and its accompanying issues of sustainability are some of the truly defining issues of our time.

In this blog post, I will explain why, now that we have seen a resurgence in the comic superhero genre in popular culture, there needs to be an icon in the marketplace akin to the Captain Planet of old. I believe such an icon could become a positive symbol for our society just as current superheroes are for our own entertainment; I will start my explanation with a brief background of the show.

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Our 25th Anniversary Gala

DSC_2186Green Seal – as a mission-focused nonprofit, rarely draws attention to our accomplishments publicly. We prefer to focus on the companies and services that are achieving and maintaining certification – those who are investing time and money to transform their industries. But this year, our twenty-fifth year, we felt it was time to take a brief moment to celebrate our successes!

Our 25th Anniversary Gala took place on October 8th in Washington, DC. We welcomed our clients, partners, and other sustainability leaders to help us celebrate 4,000 certified products and services, 31 science-based standards, and many other exciting leadership-focused initiatives. The evening was a wild success as you will see below. We greatly thank those who attended, sponsored, and supported this event!

Enjoy few highlights and photos below…

See more photos on our Facebook Page! Videos are coming soon…

DSC_2557-2 Bill Speech DSC_2434-Rachelle BegleyOur Event Hosts: Bill Nye, The Science Guy, and Rachelle Carson-Begley.

 

 

 

 

 

DSC_2265- Rachelle & Gary posing

DSC_2481-2-DenisRemarks by: First CEO of Green Seal and Coordinator of the first Earth Day: Denis Hayes, and Green Seal’s Chair of the Board of Directors Gary Petersen.

 

 

 

DSC_1151- Kate Brandt & MPSpecial Guest and Speaker: Kate Brandt, the Federal Environmental Executive appointed by President Obama spoke briefly on environmental purchasing, while an animated timeline of Green Seal’s 25 years played on the 20-foot screen.

DSC_2353- Kate Brandt Talking

 

 

Honorees:  We presented two categories of awards: Longevity Awards (leadership in the market for 10+ years) including: Mohawk Fine Papers Inc. – for 20+ years with Green Seal-certified products.

For 15+ years with Green Seal-certified products, we awarded: Andersen Corporation, A.V. Olsson Trading Company, Inc., and Trane. And 29 other companies received recognition for ten or more years with Green Seal certifications: 3M, Airlie, Amano Pioneer Eclipse, Aramark  Betco Corp., Buckeye International, Inc., Chemspec, Cleanline Products Inc., CORE Products Company Inc., Ecolab  EnvirOx, LLC, Essential Industries, Inc., Fuller Industries, LLC, Hillyard Inc., IPAX Cleanogel, Inc., National Chemical Laboratories, Inc., NILodor, Inc., Nyco Products Company, Office Depot, Rochester Midland Corp., Sealed Air – Diversey Care, Signal Mountain Lodge, Spartan Chemical Company, Inc.,  Staples, Inc., Stearns Packaging Corp.,  Wausau Paper, WORX Environmental Products Inc.,  Zep Inc.

GS Gala_Cali Sartor- spartan, Bill Schalitz- Spartan, Scott Tew- traneDSC_2232- Andersen

 

 

 

 

 

Our Outstanding Partners: the Building Wellness Institute, the Healthy Schools Network, and the Green Chicago Restaurant Coalition.

DSC_2537 DSC_2521 - Healthy Schools Net- Pic DSC_2515-2- Green Chicago Rest.- Speech

 

 

 

 

 

DSC_2330- Student volunteers group picBILLStudent Guests and Volunteers: Student representatives from the University of Maryland, Georgetown and American University presented posters on their schools’ sustainability efforts.

DSC_1261- GW Students

 

 

Our celebration was supported by an Honorary Host Committee featuring environmental leaders from the worlds of politics, activism and entertainment. The Host Committee included 3 senators, 4 members of congress, sustainability professionals and activists, and actors such as Blythe Danner and Ted Danson.

The Venue: The Newseum in Washington, DC – steps away from the US Capitol Building.

DSC_2444- Scene- Newseum DSC_2607

 

 

 

 

 

The Food: Sustainably catered by Wolfgang Puck Restaurants

DSC_1284 DSC_1154- Food

 

 

 

 

 

Thank you to our sponsors:

Green Seal’s Founder – Rena Shulsky David (Platinum Sponsor)

PortionPac (Gold Sponsor)

Wausau Paper (Silver Sponsor)

A Gracious Message from Marvin Klein of PortionPac

Marvin Klein – Chairman at PortionPac Chemical Corporation – has been a committed Green Seal supporter and environmental leader for many years. In support of our 25th Anniversary this month, Mr. Klein released this gracious message in the periodic newsletter – The Connection. Check out today’s newsletter below, and consider subscribing.


Green Seal™ Celebrates 25 Years  of Service to our Nation

It is always interesting to look back and see how our industry has grown and improved, and this month the 25th anniversary of Green Seal is a great opportunity to do so.

I have been in our industry since 1956 and watched the battles to make cleaning materials safer for the people who use them, more effective for the facilities they maintained and less harmful to our environment. Needless to say, progress was very slow.

All cleaning product manufacturers are proud of their formulations and equipment so there was a natural resistance to any outside agency whose role was evaluation and certification.

I remember similar concerns over regulatory standards on electrical maintenance equipment by Underwriters Laboratories. So when Green Seal was formed in 1989, I knew it would be a difficult journey for them to influence an industry that was not ready to accept change.
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Bloomberg Radio Interview- Arthur Weissman’s Book

LN Headshot2By Lisa Nash, Green Seal Administrative Assistant

I am the video creator of the recent Youtube video (below) that accompanies a Bloomberg Radio interview of Green Seal’s President and CEO, Arthur Weissman, as he discusses his new book In the Light of Humane Nature. I am also the manager of In the Light of Humane Nature’s Twitter and Facebook accounts, so I enjoy engaging with the book on different levels.

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