Sustainability – Fueled by Social Media

Nathan HeadshotBy Nathan Strauss, Green Seal Intern – Spring 2015

What’s something that popular social media pages share in common? Posts that are sharable and useful.

As the green economy continues to grow, companies that prove themselves to be leaders in sustainability are beginning to gain an edge amongst consumers. More often than not, one of the most effective ways to portray their sustainable commitments is through the use of eco-labels, like the Green Seal. Product labels are excellent promotion tools, because of how they clue audiences in to a general theme—they can be promoted across many posts to drive home the same point (in the case of eco-labels, sustainability).

Similarly, one of the most effective ways to promote these commitments is through the use of social media. As a marketing tool, social media is invaluable, as it provides companies with an opportunity to form a relationship with their consumers.

As a communications student, I’ve seen first hand the impact that social media can have on an organization’s ability to engage its followers. With so many consumers, myself included, regularly interacting on social media platforms it is by far the most efficient way to broadcast one’s message to a larger audience—particularly when done strategically. (more…)

Healthy Homes Expo at the World Bank

Kat-Color2By Kat Danaher, Green Seal Exec. Assistant to the CEO

What a beautiful day for an expo!   Green Seal’s newest family member, Mac Clevenger, and I trundled down Eye Street with our booth-on-wheels and promotional wares.  This would be a very consumer-facing event — a shift from our usual industrial and institutional (“I&I”) audience — and we were primed with messages and facts especially for these individuals.

  • 20150204_122138Did you know…..?  The World Bank uses Green Seal-certified cleaning, floor care, sanitary paper, and hand soap products throughout this very facility!  This creates tremendous health benefits for you, reduces environmental impact, and reinforces their sustainability leadership.
  • Talk your child’s school about the benefits of green cleaning and the dramatic impact that using GS-37 cleaning products and GS-11 paints can have on students’ test performance, productivity, # of sick days, and air quality with reduced toxins, asthmagens, carcinogens, and VOCs.
  • Ask your managers to join the Green Seal Green Office Partnership.  Participation in the program increases the sustainability of your workplace, engages and educates employees, improves operational and energy efficiency, can reduce operational costs, annnnnd has great promotional benefits as well!
  • Encourage the World Bank to increase and promote the sustainability of your food services here by applying for GS-55 certification!
  • Check the Green Seal website for products that you can use in your own home like GS-8 cleaning products and GS-11 paints, and look for Green Seal-certified hotels when traveling.

20150204_131514Our gracious and well-prepared host, Sonal Patel of the World Bank’s Corporate Responsibility Program, had arranged prize giveaways and three kinds of legit, amazing hot chocolate, which definitely seemed to boost participation!

GS was one of about 20 exhibitors — including the Anacostia Watershed Green Roofs team at the booth next door — and we all saw a steady flow of WB employees and visitors during the three-hour event.

It was satisfying to see the light bulb go on when people realized that their building was cleaned by Green Seal-certified products, and to know that we’d planted a few seeds that might prompt these individuals to make their world a bit greener.

Quote of the day:  “I mean, really… how many Environmental Science Ph.D.s does it take to turn off a light switch!?”


 

KatKat, a Virginia native, graduated from the University of North Carolina at Chapel Hill with a B.A. in communication studies. Her professional experience includes over nine years of CEO-level executive support, as well as extensive event planning and logistics. She has enjoyed volunteering with several community-based nonprofits, including animal rescue groups and HIV/AIDS causes.


 

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Warm Wishes to our Clients and Supporters

20131119_100639By Green Seal’s CEO/President Arthur Weissman, Author of In the Light of Humane Nature

 

Green Seal’s 25th Anniversary year – 2014 – has been a banner year.

We were fortunate to have many clients, partners, staff, and associates join us for the formal anniversary celebration on October 8 at the Newseum, along with keynote speakers Bill Nye The Science Guy and Denis Hayes and emcee Rachelle Carson-Begley. But much else besides the Gala occurred this year to move our mission forward. (more…)

The Financial Benefits of Sustainability Initiatives

Kerianne MastersonBy Keri Masterson, Green Seal Marketing Intern

In recent years, the topic of sustainability has emerged as an area of increasing focus across the business sector with large upside potential as a tool for creating value in both the developed and developing world.

Sustainability, which takes many definition forms, involves the combination of environmental, social, and economic values, or a method of production today that does not diminish the potential for future production. In the business sense, this is the triple bottom line.

Although many businesses acknowledge this indisputable trend and see sustainability as a noble pursuit, there is a persistent disconnect between industry, leaders, and those concerned with the triple bottom line (although not as severe a divide now as it used to be).

The problem arises from the very essence of a business model driving shareholder value and profit is the ultimate goal and measure of a company’s success. The fact of the matter is that sustainability is not yet at the core of most business structures, and the corporate world has a natural tendency to focus on the last two words of the triple bottom line.  (more…)

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The Green Seal Difference – by Hoffmaster

A leadership company based out of Oshkosh, Wisconsin – Hoffmaster – has six #GSCertified paper product – Earth Wise Beverage Napkins, Guest Towels, and more!

They recently produced a quick video to inform their purchasers and supporters about their certified products. Check out more about Hoffmaster, and watch the video below!

For over 65 years Hoffmaster has led the industry in producing the most complete line of specialty disposable tabletop products. With innovation as the cornerstone of our success, Hoffmaster has always been the trend setter – setting the standard for color, fashion, and design excellence – as proven in brands such as Linen-Like, FashnPoint, and CaterWrap.  -

 

 

We thank Kathy at Hoffmaster for her fantastic work developing this video, and for time working with Green Seal help to spread the word about Hoffmaster’s environmental leadership products. #Safer #Greener #Healthier #EcoLeadership

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A Sanitary State of Mind – Part 1

NanaBy Nana Marfo, Green Seal Marketing Intern

If one were to skim through the English language textbooks that school children like myself read in the late 90’s and early 2000’s in my native country Ghana, it would be hard not to notice the depictions of the local communities.

Apart from the familiar local housing structures, they looked small, unsophisticated, spacious, lively, enjoyable and clean. Fast-forward to today in real life and the opposite is true of urban communities. (more…)