In 1994, Green Seal was one of the original founders of an international organization for Type 1 Ecolabels – the Global Ecolabelling Network (GEN). Although GEN has been a major advocate and motivator for its members (ecolabelling programs around the world), many in Green Seal’s community are unfamiliar with GEN.
To provide a general introduction to GEN, Green Seal hosted a webinar on January 12th that featured presentations from the Chair of GEN, Bjorn-Erik Lonn, and from representatives of Good Environmental Choice Australia (GECA) and the Nordic Ecolabel.
Check out our recordings of the presentations below.
“The idea is to clearly identify the environmental leadership products in the market, help consumers to find them, and enhance the consumer confidence that the product actually is more environmentally preferable, therefore fighting greenwashing.” – Bjorn-Erik Lonn, Chair of the Global Ecollabeling Network (GEN).
“For businesses, an ecolabel is an effective way of measuring true environmental performance, the whole lifecycle of the product and communicating these credentials to consumers. For government, ecolabels are a tool to encourage behavior change in both consumers and producers to long-term sustainability. ” – Shaila Divakarla, Standards and Technical Manager at GECA.
In 2017, Green Seal intends to host several related webinars that will dive into the purpose, processes, and positive market effects of Type 1 Ecolabels. Stay tuned for announcements of a future webinar that make take place in April 2017.
Questions or comments about this webinar? Email us anytime at Standards@greenseal.org.