The AASHE STARS program can serve as a road-map to more sustainable purchasing policies. Green purchasing can benefit higher education campuses in many ways, and even drive the sustainability of the broader market.
What’s to be gained from green purchasing? First of all, green products are reliable and cost-effective; the myth that they are more expensive and don’t work as well was debunked long ago. Environmentally-preferable products are specified by half of the state governments in the U.S.; if these products didn’t cut the mustard, states would have dropped them.
Second, any sustainable purchasing on campus can be used to strengthen your green branding, marketing, and alumni/customer relations. As we all know, there is increased interest among students, faculty, and employees in attending a sustainable college. (more…)