A Window into a Credible Approach to Sustainability

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At the biggest Earth Day celebration in the world, Earth Day Texas 2016, two sustainability leaders—a nonprofit ecolabel and a windows manufacturer, discussed why consumers rely on them to make smart purchasing decisions. Green Seal’s President & CEO Dr. Arthur Weissman and Renewal by Andersen of Dallas’ General Manager Chris Pound shared the stage on April 23rd in Dallas, Texas and discussed the power of a credible ecolabel. (more…)

An Interview with Green Seal’s Own Farmer, Pt. 2

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Think you know about organic certification? Chelsea Chandler, Green Seal Environmental Scientist and Certification Project Manager, explains why she pursued third party certification for her CSA farm. If you haven’t already, read our previous blog post, in which Chelsea introduces us to her farm.

Tell us about your farm’s latest achievement.

This past fall, my farm, Plowshares & Prairie Farm, achieved USDA organic certification through MOSA (Midwest Organic Services Association, Inc.), a USDA accredited certification agency. (more…)

An Interview with Green Seal’s Own Farmer, Pt.1

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Explore the smart and practical world of a CSA farm. Chelsea Chandler, Environmental Scientist and Certification Project Manager at Green Seal, takes us through her experience of managing a CSA farm outside Madison, Wisconsin.

How did you get into farming?

I grew up in the San Francisco Bay Area and was pretty removed from farming beyond some backyard gardening and a great appreciation for all the fresh food grown in my home state.

I had been a member of a few different Community Supported Agriculture (CSA) farms over the years, and then really just dove into farming. I learned how to drive a tractor at my godfather’s grass-fed beef operation and farm stay, which my partner, Scott, and I visited frequently while living in Seattle. Farm stays, a growing phenomenon in the United States, offer travelers an opportunity to vacation in and experience a rural farm setting. Scott had a little more experience doing a work share for a CSA farm outside of Seattle.

Scott and I started talking about pairing our sometimes more abstract environmental policy work with the tangible work of growing food that is good for people and the environment. I’m enthusiastic about creating a model for sustainable food production and consumption and empowering local communities to adopt healthier and more sustainable lifestyles. (more…)

Presenting the Best Team at AASHE

The theme for the 2015 Association for Advancement of Sustainability in Higher education (AASHE) Conference & Expo was Transforming Sustainability Education. One well-attended presentation involving Green Seal clients and staff was a panel discussion on “Building the Best Team for a Sustainable Operation”.

The engaging and interactive session provided insights and solutions from four points of view. Steve Gilsdorf, from Western Michigan University (with Green Seal certification for its cleaning service) represented C&U facilities managers. Danny Huffaker of Georgia-Pacific, and Burt Klein of PortionPac Chemical Company represented manufacturers of Green Seal-certified sustainable sanitary paper and cleaning products, respectively. Mark Stanland, Green Seal’s VP of Client Services, represented the third-party ecolabel that awarded their certification. Mac Clevenger, also from Green Seal, moderated the panel.

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The panelists answered questions on whether green procurement guidelines are optimally working for housekeeping staff; how to easily identify the products and procedures that best protect staff, faculty, and student health; how procurement directors can source the best pricing and the most sustainable products; and how to be sure that the products and supplies purchased will meet performance expectations.

Green Seal also exhibited at the AASHE Conference & Expo, and traffic was heavy throughout the 2½-day show with many inquiries from facilities managers, faculty, and students about certified products and cleaning services.

Green Kleening Your Community One Building at a Time

MisterKleen EricKoch headshotBy Eric Koch, Mister Kleen Maintenance Company, Inc. Sales and Marketing Specialist

The cleaning industry certainly has evolved throughout the decades. This is especially true as it relates to the environmental movement, and the push for a healthier atmosphere using greener products, processes, and equipment.

While the 1970’s saw the creation of the EPA and OSHA, along with our very first Earth Day, it wasn’t until years later that we started to hear people talk more about cleaning for a healthier environment — “Cleaning for Health”.

Just Make it Look Clean!

Cleaning for Appearance was the phrase and direction we often received from clients throughout the 1970’s, 80’s and midway through the 90’s. There was no concern on the chemicals being used and the impact this was causing to building tenants and our employees. Our main objective was to make it look clean regardless of the impact these harsh chemicals had.

Flash forward to today and the conversation has changed to use green products to clean without releasing harsh odors that other chemical laden products have. This is what our green cleaning program, known as Green Kleen, is centered on to provide a healthier environment for us all.

Yes, being certified as a green cleaning company to Green Seal’s GS-42 Commercial and Institutional Cleaning Services standard is a differentiator for our company. What many people don’t know, however, is how green cleaning is near and dear to our story. (more…)

Hilton Los Angeles/Universal City Achieves GOLD!

Hotel guests are demanding safer and more sustainable lodging options. And it is because of this commitment of caring for guests and staff that Hilton Los Angeles/Universal City is at the forefront of adopting practices that are more environmentally favorable and better for human health and safety.

Hilton Los Angeles/Universal City is the second hotel in California and fifth nationwide to achieve Gold level certification under the Green Seal GS-33 Standard for Lodging Properties. The hotel was first certified in 2010. It is also one of the hotels in the LA Green Lodging Program, a partnership between the City of Los Angeles Department of Public Works Bureau of Sanitation, The Los Angeles Tourism & Convention Board, and Green Seal.

As a Gold certified property, Hilton Los Angeles/Universal City meets the standard’s rigorous criteria and is raising the bar of leadership– practicing it on a daily basis. (more…)

Sustainability—Fueled by Social Media Part II

Nathan HeadshotBy Nathan Strauss, Green Seal Intern — Spring 2015

If my last blog post proved anything, it’s that social media can have a huge impact on how others perceive your business and what you have to offer. It’s especially effective when what you’re offering—in this case sustainable practices—is generally popular among most audiences. But what about using social media to go beyond communicating with consumers and instead reaching other business or even government? The techniques remain largely the same.

There are a lot of positives to using social media as a tool for business-to-business (B2B) communication. For one thing, Twitter and Facebook help remove a lot of the dry formality associated with letters or email chains. Because you’ve already formed a social media personality it’s easier to be formal and personable in your interactions.

Studies show that 94 percent of B2B buyers do research online before making purchasing decisions—much like traditional consumers would. Because of this, it’s important to maintain a strong social media personality even if your driving interest is B2B communication. Just as you would hope to engage consumers with wit and personality, the same is crucial for bringing in attention from businesses.

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